Basil fire pivot plan

The plan

Plan · 7 days

Day 0, on your goHero reel, the pinned order card and Stories. The client updates bios, the WhatsApp away message, the delivery-app banners and Google (open for delivery, not "temporarily closed"). Owner and family re-post from their own accounts and into Kuchai Lama Facebook groups; WhatsApp broadcast with the order card.
Day 1Carousel: "Is Basil still open?"
Days 2 to 5One named-dish post a day, from the October dish posts, with new delivery captions.
only if it happens
Day 3 or 4A thank-you post, only if real orders or re-posts come in (re-posts with permission).
numbers
Day 7Read the numbers: shares and saves per post, and orders per channel from the client.

Turn the fire news into delivery orders this week.

For: Basil's followers and Kuchai Lama neighbours who love the place and want to help.

In the real cases we found, the posts that lifted sales told people exactly what to order and where; sympathy alone did not.

Nothing is made, spent or posted until you say go.
Every piece ends on how to order.

More details

Pieces

Hero reel, about 17 s, Instagram + Facebook
Order card, feed 4:5 + Story 9:16, pinned and forwarded on WhatsApp
Carousel, 6 slides
Stories, 3 frames + a sold-out frame kept ready
Caption, pinned comment and 5 ready replies
4 to 5 named-dish posts

All cut from the client's own 8 photos, 2 videos and the October dish photos. No made-up pictures, no spend to make them.

Hold and drop

Hold the 18 dine-in posts on the client page until the shop reopens.
Drop the Living-room, Tasting and Family dinner posts and the wine wall.
Leave out the October post that shows the old shop address.

Never written in any post

"Everyone is safe", until the client says it
the cause of the fire, or blame
a reopen date
where the food is now cooked
"full menu" without "a few dishes off"
prices or discounts
the door notice, unblurred
kitchen clips, sad music, slow motion

After your go

Tracking links for each piece, then the drafts are cut (about 3 to 4 hours, no spend), checked against Basil's 29 house rules and our picture bar, and brought back here. Nothing goes to the client until you approve, and the client posts them.

Hero reel

Reel · 9:16 · about 17 s · silent

0 to 2 s · the shopfront, door notice blurred

3 to 4.5 s · the logo wall after

7.5 to 9 s · the taped door, notice and unit number blurred

11 to 14.5 s · Cheese Baked Italian Meatball

logoOrder on GrabFood · foodpanda · BeepWhatsApp 019-355 1855Pick up: Basil Gourmet Store, No.37 Jalan Kuchai Maju 6

14.5 to 17 s · end card, stays on screen

The two clips as the client sent them (sound off; the notice gets blurred in the cut)

Shopfront and door, 15.5 s

Inside, 22.5 s

Fire closed our doors.
Pasta & risotto: still on

For: Anyone who has eaten at Basil, scrolling Reels in Kuchai Lama and around KL.

It shows the burnt shopfront and says what happened in four words, then turns at once to what people can still order, like the cases that sold more.

The client confirms which dishes are on before any dish goes in.
The clips are WhatsApp copies, so the cut is upscaled; a raw phone look suits the story.
Silent, like every Basil reel, unless the client sends audio.

More details

Time	Picture	Words
0 to 2 s	Shopfront with police tape, notice blurred	Fire closed our doors.
2 to 3 s	The dining room before the fire	no words
3 to 9 s	Logo wall, melted aircon, hose, taped door (about 1.5 s each)	no words
9 to 11 s	Lamb Ragout	Pasta & risotto: still on
11 to 14.5 s	4 more dishes, each named on screen	the dish name
14.5 to 17 s	End card	Order on GrabFood · foodpanda · Beep / WhatsApp 019-355 1855 / Pick up: Basil Gourmet Store, No.37 Jalan Kuchai Maju 6

The dashed lines mark the top 14% and bottom 35% of the frame, where Instagram covers the picture; words stay between them. The dishes shown are a sample: the final 4 to 5 follow the client's list of dishes that are off. Other openings we weighed are under "Other openings".

How-to-order card

Feed 4:5 + Story 9:16 · pinned

logoOrder on GrabFood · foodpanda · BeepWhatsApp 019-355 1855Pick up: Basil Gourmet Store, No.37 Jalan Kuchai Maju 6

Feed, 4:5

logoOrder on GrabFood · foodpanda · BeepWhatsApp 019-355 1855Pick up: Basil Gourmet Store, No.37 Jalan Kuchai Maju 6

Story, 9:16

Order on GrabFood · foodpanda · Beep

For: People who want to help and need to know where to order, and anyone the post is forwarded to.

A WhatsApp forward drops the caption, so the channels, the number and the pick-up address have to be in the picture.

Words and order only; the look comes from the design guide at make time.
No prices.

More details

Pinned post on Instagram and Facebook
Story highlight "Order"
The picture in the WhatsApp broadcast
The banner on the delivery apps, where the apps allow one

Words and order only. The colours, fonts and logo come from Basil's design guide when it is made.

Carousel

Carousel · 6 slides · 4:5 · Day 1

1 · the burnt counter, chalkboard blurred

the dining room before — 3 · before and after

Capellini Wafu Style — 4 · dishes still on

logoHow to orderOrder on GrabFood · foodpanda · BeepWhatsApp 019-355 1855Pick up: Basil Gourmet Store, No.37 Jalan Kuchai Maju 6

5 · how to order

Thank you, Kuchai Lama.

6 · the logo wall

Is Basil still open?
For delivery: yes.

For: Regulars who saw the fire news and wonder if they can still order.

It answers the question people are already asking, then shows the menu is still on and how to order, one step per slide.

Slide 2 answers the cover straight away, so it does not read as bait.
It says "for delivery", so nobody walks to the closed shop.

More details

Is Basil still open?
For delivery: yes.
12 years in Kuchai Lama.
Pasta & risotto: still on / A few dishes off for now
How to order: Order on GrabFood · foodpanda · Beep / WhatsApp 019-355 1855 / Pick up: Basil Gourmet Store, No.37 Jalan Kuchai Maju 6
Thank you, Kuchai Lama.

Stories

Stories · 3 frames + 1 kept ready · 9:16 · Day 0

logoHow to orderOrder on GrabFood · foodpanda · BeepWhatsApp 019-355 1855Pick up: Basil Gourmet Store, No.37 Jalan Kuchai Maju 6

3 · with the order links

Sold out for today.Thank you, Kuchai Lama.

Kept ready: sold out

Fire closed our doors.

For: Followers who watch Stories more than the feed.

Stories carry tappable order links, and the sold-out frame is ready so a rush turns into a thank-you instead of complaints.

The client posts the sold-out frame only when it is true.

More details

Frame 3 carries the GrabFood, foodpanda and Beep links as link stickers and the WhatsApp number as text.

Caption, pinned comment and replies

Words · reel, carousel and card

Caption

Fire closed our doors. 💔
After 12 years in Kuchai Lama, seeing our dining room like this hurts.
But our pasta & risotto are still on, for delivery and pick-up. A few dishes are off for now.
🛵 Order: GrabFood · foodpanda · Beep (link in bio) · WhatsApp 019-355 1855
📍 Pick up: Basil Gourmet Store, No.37, Jalan Kuchai Maju 6, Kuchai Entrepreneur Park, 58200 Kuala Lumpur
We only take orders on these channels.
Every order and every share means so much to us right now. Thank you. 🙏
#BasilPastaHouse #KuchaiLama

Pinned comment

Thank you! 🙏 GrabFood, foodpanda, Beep (link in bio) or WhatsApp 019-355 1855. Pick up at Basil Gourmet Store, No.37 Jalan Kuchai Maju 6.

Fire closed our doors. 💔

For: Everyone who reads past the picture, and the client's team answering comments.

Every line leads to how to order, and the replies give the team one safe answer for the five questions people will ask.

Safety, the cause and a reopen date stay out until the client says them in their own words.
"We only take orders on these channels" guards against fake numbers.

More details

Ready replies

Where can I order?: Thank you! 🙏 GrabFood, foodpanda, Beep (link in bio) or WhatsApp 019-355 1855. Pick up at Basil Gourmet Store, No.37 Jalan Kuchai Maju 6.
Is my dish available?: Most of our pasta & risotto is on, and a few dishes are off for now. WhatsApp 019-355 1855 and we'll check for you.
When do you reopen?: We'll share any news here first. For now, our pasta & risotto is still on for delivery and pick-up.
How can I help?: Order this week and share this post with a friend in Kuchai Lama. It means a lot. 🙏
Is this other number yours?: We only take orders on GrabFood, foodpanda, Beep and WhatsApp 019-355 1855. Please don't pay any other number.

Named-dish posts

Feed posts · days 2 to 5

One named dish a day, to order today.

For: Followers deciding what to order this week.

One named dish a day gives people something exact to order, which beat general "support us" posts in the cases.

The client confirms Lamb Ragout, Capellini Wafu Style and the Cheese Baked Italian Meatball are still on.
The October post that shows the old shop address is left out; pick-up is No.37.

More details

These are the October posts the client already liked, kept as they are. Only the captions change, to delivery and pick-up, each ending on how to order.

Small local boost (optional)

Paid · reach · Kuchai Lama · days 1 to 3

A small boost on the reel, Kuchai Lama only, days 1 to 3.

For: People near Kuchai Lama who do not follow Basil yet.

The apps only deliver nearby, so reach close to the shop is what can turn into orders.

A yes here only means I prepare it; the budget and the go-live are your call later.
If Meta refuses the fire pictures, boost the order card instead.

More details

Reach objective, a radius around Kuchai Lama, the reel as posted. A tracking link is set up first so any orders that come through it can be traced back.